Before any campaign starts, there must be a plan. A tactful strategy will help to analyze your goals, resources, and target audience. This will get down to the details about how your ideal customer thinks and behaves. From that, a timeline will be created to ensure the content is timely.
This is the fun part! Following the guidelines of your content strategy, content will be produced, edited and then published on various platforms to maximize its potential.
Publishing is one thing, but thoughtful distribution is taking content to the next level. Your content will be published across social channels and your own platform. This also include skillfully placing your content in the right place at the right time.